Position Overview

Vida is looking for an experienced and highly analytical Paid Search Manager to join our growing performance marketing team.

This role will help manage and grow paid search programs across multiple D2C brands within the Vida portfolio. The ideal candidate has strong hands-on experience managing significant Google Ads budgets across multiple e-commerce accounts and has a proven track record of driving revenue growth and ROAS improvement.

The Paid Search Manager will work closely with the Senior Manager, Paid Search and Director of Paid Media while independently owning day-to-day strategy, execution, optimization, testing, reporting, and performance management across assigned brands.

The ideal candidate combines strong technical Google Ads knowledge with commercial thinking and can identify opportunities to scale revenue while maintaining efficiency.

Compensation: Indian Rupee $116,667 - $166,667 montly 

Key Responsibilities

Paid Search & Shopping Management

• Independently manage and optimize paid search programs across multiple D2C/e-commerce brands.
• Build, manage, and optimize campaigns across:
• Google Search
• Google Shopping
• Performance Max
• Demand Gen
• Microsoft Ads
• Own campaign performance against revenue, ROAS, conversion, and profitability goals.
• Develop campaign structures and segmentation strategies based on product performance, category, brand, margin, seasonality, and business priorities.
• Conduct product-level performance analysis to identify top-performing products, underperformers, wasted spend, and opportunities to scale.
• Identify opportunities to increase profitable spend while maintaining efficiency targets.
• Monitor competitive activity, search demand, seasonality, promotions, and other factors impacting performance.

Google Merchant Center & Product Feeds

• Manage and troubleshoot Google Merchant Center, including product disapprovals, warnings, feed errors, account issues, and product eligibility.
• Work closely with product feeds and feed management platforms to improve Shopping and Performance Max performance.
• Analyze and optimize key feed attributes including product titles, descriptions, product types, Google product categories, custom labels, pricing, availability, images, and promotional information.
• Develop product segmentation strategies using custom labels and other feed attributes.
• Partner with internal teams and feed management partners to continuously improve product data quality and feed health.
• Identify feed optimization opportunities that can improve visibility, traffic quality, revenue, and ROAS.

Campaign Strategy, Optimization & Performance Analysis

• Develop keyword and search strategies across brand, non-brand, category, product, competitor, and seasonal campaigns.
• Conduct keyword research, search-term analysis, and negative keyword management to improve traffic quality and efficiency.
• Evaluate and optimize match types, campaign structures, audiences, and account segmentation.
• Develop and manage bidding strategies including Target ROAS, Maximize Conversion Value, Target CPA, Maximize Conversions, and other automated bidding approaches.
• Understand when bidding targets, budgets, campaign structure, or conversion signals may be restricting growth.
• Manage budgets and pacing across assigned accounts while ensuring alignment with monthly and annual revenue goals.
• Recommend budget reallocations across campaigns, products, brands, and tactics based on performance and incremental growth opportunities.
• Develop structured testing roadmaps across bidding, campaign structure, Performance Max, Broad Match, landing pages, ad copy, audiences, feeds, promotions, and emerging Google Ads products.
• Analyze performance across revenue, ROAS, spend, conversion rate, CPA, CPC, average order value, impression share, and other key e-commerce KPIs.
• Diagnose performance changes and clearly communicate what changed, why it changed, and what actions should be taken next.
• Prepare weekly, monthly, and ad hoc reporting with actionable insights and recommendations.
• Proactively identify performance risks, account issues, testing opportunities, and areas for incremental growth.
• Stay current on Google Ads product updates, automation, AI-driven campaign capabilities, and changes within the paid search landscape.

Required Qualifications

• 5–6+ years of hands-on paid search / Google Ads experience, preferably within an agency, multi-brand organization, or D2C/e-commerce business.
• Strong experience independently managing multiple paid search accounts simultaneously.
• Demonstrated experience managing significant paid media budgets and being accountable for revenue and ROAS goals.
• Strong D2C/e-commerce experience with an understanding of how paid search contributes to overall business growth.
• Advanced hands-on knowledge of:
• Google Search
• Google Shopping
• Performance Max
• Demand Gen
• Google Merchant Center
• Microsoft Advertising
• Advanced understanding of Google Smart Bidding, including Target ROAS and value-based bidding strategies.
• Strong experience with Shopping campaign structures, product segmentation, and product-level performance analysis.
• Hands-on experience working with Google Merchant Center and product feeds.
• Strong understanding of campaign structures, match types, keyword strategy, search-term analysis, and negative keyword management.
• Ability to determine when performance issues are driven by bidding, budget, feed quality, campaign structure, conversion rate, tracking, competition, seasonality, or other factors.
• Strong understanding of e-commerce KPIs including revenue, ROAS, conversion rate, CPA, AOV, CPC, impression share, and profitability.
• Strong analytical and problem-solving skills with the ability to turn complex performance data into actionable recommendations.
• Advanced proficiency in Excel and/or Google Sheets.
• Strong attention to detail and ability to QA campaign setups, budgets, conversion tracking, feeds, URLs, promotions, and account changes.
• Strong written and verbal communication skills.
• Ability to independently manage multiple brands, projects, priorities, and deadlines in a fast-paced environment.
• Ability to proactively bring recommendations and growth opportunities rather than relying solely on direction from senior leadership.

Preferred Qualifications

• Experience working with D2C retail, footwear, fashion, apparel, accessories, or consumer brands.
• Experience managing large e-commerce product catalogs and Shopping-heavy accounts.
• Experience managing high-spend Google Ads accounts.
• Experience with third-party feed management platforms such as Feedonomics, Productsup, DataFeedWatch, Channable, or similar platforms.
• Experience developing custom-label and product segmentation strategies.
• Understanding of GA4, conversion tracking, attribution, enhanced conversions, and e-commerce measurement.
• Experience managing Microsoft Ads alongside Google Ads.
• Experience with Performance Max channel analysis and understanding the interaction between Search, Shopping, YouTube, Display, and other inventory within PMax.
• Experience evaluating new customer acquisition, brand vs. non-brand performance, and incremental growth opportunities.
• Familiarity with Looker Studio or other reporting and visualization platforms.

What Success Looks Like

The successful Paid Search Manager will be able to independently own assigned accounts while consistently identifying opportunities to improve performance and grow the business.

Success in this role means:

• Growing profitable revenue across assigned brands.
• Meeting or exceeding ROAS and business performance targets.
• Identifying opportunities to scale high-performing campaigns, categories, and products.
• Quickly diagnosing and addressing performance declines.
• Effectively managing significant budgets and maintaining accurate pacing.
• Continuously improving Search, Shopping, Performance Max, and product feed strategies.
• Developing thoughtful testing roadmaps with clear hypotheses and measurable outcomes.
• Turning account and product data into clear strategic recommendations.
• Maintaining strong Merchant Center and feed health.
• Proactively identifying new opportunities rather than waiting for direction.
• Clearly communicating account performance, risks, opportunities, and recommended actions to the Senior Manager, Paid Search.
• Taking strong ownership of assigned brands while collaborating effectively across the broader performance marketing team.

#LIREMOTE